The You Tube Generation…

Finally, after many years Tomahawk Films have been dragged kicking & screaming into the on-line world of Facebook and You Tube, courtesy of a small video, (kindly bolted together by our colleague Craig who helps us out with on-line technology), which showcases some of our stunning Third Reich-era musiker images… but more importantly are set over an exciting 8-track medley of digitally re-mastered Third Reich-era schellack 78rpm records that are available to the collector & motion-picture & TV producers on CD from our Third Reich-era German Archive here in the UK.

For a while now we have been using this evocative sound-track medley on our Tomahawk Films’ website as a useful marketing tool though which pending customers, who maybe unaware of the broadcast studio-quality of our re-mastered recordings, could get a ‘taster’ of our audio output, before putting their hand in their pockets and handing over their hard-earned cash..!

As producer, I admit I’d withstood this technical development for a long while as, way back when, with the varying quality of people’s audio-playback on their computers, there seemed little point in us spending a small fortune at Dubmaster Studios in Hampshire re-mastering our albums and getting the very best digital quality that we could from these wonderful 70-year old schellack 78rpm records, only to then find that somebody was playing back our medley through a computer with ’tinny speakers’ and so neatly undoing all our hard work in the studio in a trice!

However computer speakers & audio play-back has, happily, advanced in leaps & bounds and my own office computer is testament to that with high-grade speakers and a ‘boom box’ under the desk, (ooh, get me!), which plays back all my computer- stored tracks in superb high-definition, bass-led quality that is almost better than my personal hi-fi at home;  so now seemed the right time that we venture into the You Tube world. Besides with so many people out there merely putting up our copyrighted tracks & images on You Tube without asking our permission, we are now working on the theory of ‘if you can beat ‘em, join ‘em’… so it will be interesting to see how many people do now actually find our new You Tube page and give the 8 tracks on there a spin.. and then, if we are lucky, place an order!

Many of you successfully locating that page will actually find some of the tracks quite familiar as these form the basis of the most popular tracks that the movie & television production companies ask our Archive for when we supply our original German Third Reich-era music to their production sound-tracks: from Bruce Willis’s Hollywood motion picture ‘Hart’s War’ to the recent superb 2-part series ‘The Rise and The Fall of the Third Reich’ on the Discovery & History Channels, plus all the other programmes we have supplied music, combat sound-effects and my voice to. (Our Production Credits are listed on our website for those interested in the TV & Movie side of Tomahawk Films!).

It is certainly good to still be getting important credits on TV and in the movies for our soundtracks as this obviously also gives our welcome customers around the globe the confidence that, in buying our studio-quality products, they are getting the best Third Reich archival music available on CD.

To this end we are still resisting going down the path of digital downloads ourselves, for despite several companies ripping us off and offering our tracks as their own ‘original’ downloads without asking us nor indeed paying us the required royalties for using our material, we have noticed that our global audience still prefer to buy a complete CD with its track listings and attractive & distinct ‘Tomahawk Films Red’ covers and have a ‘proper’ collection of our material, rather than a few somewhat ‘bald & antiseptic’ digitally downloaded tracks with nothing to go with them.

It was much the same in the early days of video… many people eagerly bought an expensive VHS or Beta video-recorder to tape documentaries, (primarily the ever-superb The World at War series narrated by Sir Laurence Olivier), however after a while enthusiastic collectors, (including me back in the late 1970s), preferred to buy the actual video complete with box & sleeve notes to proudly build up a collection of WW-II documentaries on their shelves in much the same way as we still do with reference books…

So as long as our customers, (who range in age from the their mid-20s to the their mid-80s), still want our Third Reich German Archive on standard CD & DVD then we will keep releasing them on those formats. No doubt, the next wonder formats will come and go… but we will certainly keep marketing our products on those that most collectors still have and wish to keep making use of… never fear!!

Copyright @ Brian Matthews 2014

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